Guides
The roofing playbook, written down.
Measuring, estimating, insurance claims and the business behind them. Plain words, real numbers, no fluff. The same thinking that shaped RoofGrid.
MeasuringHow to Measure a Roof: Satellite, Squares, Pitch and WasteHow roof measurement actually works: squares, pitch multipliers, waste factors, and how to get a full takeoff from aerial imagery in seconds instead of an hour on a ladder.8 min read EstimatingWhat Goes Into a Roofing Estimate: Line Items, Pricing and PresentationEvery line item a residential re-roof estimate should carry, how quantities derive from the takeoff, where margin hides, and how to present good/better/best without confusing the homeowner.9 min read InsuranceRoof Insurance Claims: A Contractor's Guide From Storm to SettlementThe insurance restoration process for roofing contractors: storm evidence, the adjuster meeting, supplements, overhead and profit, depreciation release, and the deadlines that cost you money.11 min read BusinessWhat Roofing CRM Software Actually Costs in 2026Sticker price is not the price. How per-seat fees, measurement reports, texting add-ons and module upsells stack a "$300/mo" CRM into a four-figure bill, and how to compare platforms honestly.7 min read SalesHow to Get Roofing Leads: Every Channel Ranked by Cost and QualityStorm canvassing, referrals, Google Business Profile, instant-quote widgets, purchased leads and door knocking, ranked honestly by cost per job and close rate, with the follow-up math that decides whether any of them pay.10 min read InsuranceHow to Write a Roofing Supplement That Actually Gets PaidThe supplement is where restoration margin lives or dies. What belongs in one, the code items adjusters most often miss, how to document so approval is boring, and the follow-up cadence that gets checks released.9 min read BusinessHow to Start a Roofing Company: The Complete ChecklistLicensing, insurance, the LLC, the first crew, pricing your first jobs and the tool stack, in the order that keeps you legal and cash-flow positive. Written for the foreman going out on his own.12 min read InsuranceHow to Identify Hail Damage on a Roof: A Field Inspection GuideWhat hail actually does to asphalt shingles, how to tell bruising from blistering and foot traffic, the collateral evidence adjusters trust, and how to document a hail roof so the claim holds up.9 min read
Your next job is already in your head.
Put it in RoofGrid. Every job tracked, every crew placed, every claim paid, every dollar found.